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Via Alessandro Tadino 60
20124 - Milano
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Fashion

Fred Perry

From being the son of a cotton spinner to becoming a professional table tennis player, world champion, and three times Wimbledon winner at 19 years old. Fred Perry’s sports success is due to his famous forehand, but his humble origins made it difficult for him to effectively integrate in the elitist tennis clubs.

  • Client

    Fred Perry

  • Agency

    Effetto Production

  • Role

    Production, Post Production

Open Project
Before After

Execution

General improvements and alterations made the images suitable for the printed distribution in a variety of formats: newspapers, magazines, visual merchandising signs, posters and billboards.
To make up for the lack of a wealthy family, Fred Perry always paid attention to his appearance, aiming to always present himself with an impeccable style. This approach became the philosophy of the now iconic sportswear band.
Before After

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