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Effetto ADV srl
Via Alessandro Tadino 60
20124 - Milano
Ph: +39 02 45479049


Oakley is specialised in the development of high-tech sports eyewear, outerwear and accessories. High-contrast PrizmTM lenses mounted on masks and goggles optimise the athletic performance on the slopes thanks to increased visibility and better adaptation to high brightness on the snow.

  • Client


  • Agency

    We Are Social

  • Role

    Post Production

Open Project
Before After


The PrizmTM distinctive visual effect is rendered through a complete lenses reconstruction to reproduce their distinctive colour gradient. All reflections were eliminated to enhance the design of the product.

To capture the extreme sport, high-tech spirit of the brand, all pictures were shot by We Are Social on a 3000m high glacier, without setting up a proper photographic set.
Before After

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